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Weekly Fan Mood Report

San Jose Earthquakes Plunge, St. Louis City Stays Strong

Jul 20, 2026 - Jul 26, 2026

By Sam Hannan

San Jose Earthquakes Plunge, St. Louis City Stays Strong

This week presented a deceptive calm across the global football fan landscape, with a global average delta of -0.99 masking significant individual club volatility. While St. Louis City fans enjoyed a modest +3 surge, the San Jose Earthquakes fanbase experienced a dramatic -26 drop, highlighting the underlying `stability_illusion` despite `top-end control` elsewhere. This dynamic points to `contained volatility` rather than widespread tranquility, where `stable leadership` at the top belies deeper unrest.

Fan Sentiment Index

The table showed mixed directional signals with no dominant trend this week. The global average score stands at 54.69, with a global average delta of -0.99. The global volatility index registered a low 7.8, indicating overall `contained volatility` but not an absence of sharp movements.

Narrative Divergence

Significant gaps between fan sentiment and underlying narrative signals emerged for several clubs. Sunderland registered a narrative proxy divergence of -19.60, suggesting a substantial disconnect. FC Cincinnati followed with a -15.60 divergence, while Necaxa also showed a notable -15.50 proxy divergence.

Biggest Mood Swings

The most dramatic shifts in fan sentiment were pronounced. San Jose Earthquakes experienced an alarming -26 delta this week, accompanied by a 25-point internal swing, indicating extreme emotional flux. Sunderland also saw a sharp -20 drop with a 20-point internal swing. Conversely, Tigre fans surged with a +19 delta and a 19-point internal swing.

Top 5 Happiest Fanbases

Fanbases at the top demonstrate a mix of sustained high sentiment and recent surges. St. Louis City closes the week at 74 with a solid +3 change, maintaining a strong position. HNK Hajduk Split shows robust growth, reaching 73 with an impressive +8 change. Los Angeles FC also sits at 73, having gained +4, reflecting consistent `top-end resilience`. Orlando City SC made a significant leap to 72 with a +14 change, while Nashville SC holds at 72 despite a minor -2 dip.

Bottom 5 Fanbases

Pressure points are evident among the lowest-ranked fanbases, indicating potential for further decline or stagnation. Seattle Sounders fans closed at 35 with a -6 change, signaling ongoing dissatisfaction. San Jose Earthquakes plunged to 38 with a severe -26 drop, marking them as the week's most distressed fanbase. Real Salt Lake also registered a significant fall to 39 with a -17 change. Sporting Kansas City remains at 39 with a -2 change, while New York Red Bulls sits at 40 after an -11 decline.

Calmest Fanbase

Atletico Tucuman posted the tightest range (0), anchoring the week.

Signature Insight

Surface calm masked club-level fragmentation: global delta was -0.99, yet San Jose Earthquakes still moved -26.

Verdict

Verdict: the average looked calm while club-level emotion fractured. The `elite_stability_week` was more about `top-end control` preventing a global collapse than widespread tranquility.

Highlight Team of the Week

San Jose Earthquakes is the highlight team this week due to producing the strongest emotional reaction. Their fanbase experienced a dramatic -26 delta with a 25-point internal swing, making them the most volatile. While specific fixture details are not available, the data indicates that on-pitch baseline performance actually outperformed fan reaction, signaling a significant confidence lag among supporters despite results.

League Comparison

The HNL leads with an average score of 59.75 and a positive average weekly delta of +3.75, indicating a buoyant mood. In contrast, Major League Soccer shows an average score of 54.52 but a notable average weekly delta of -3.07, suggesting a broader dip in sentiment across the league. The Süper Lig and Premier League maintain mid-50s average scores but registered negative deltas of -0.64 and -1.65 respectively, demonstrating slight downward pressure.

Closing View

Top-end control persisted through St. Louis City (74, +3). Stability is real, but still concentrated at the top. Calmest Fanbase: Atletico Tucuman posted the tightest range (0), anchoring the week. The week's data confirms that while the surface appears orderly, club-level sentiment is far from uniformly stable.

Sentiment Leaders and Laggards

Weekly close sentiment score distribution.

Biggest Mood Swings

Week-over-week delta for the strongest movers.

League Comparison

Sentiment scores and weekly deltas are shown on separate scales for readability.

LeagueAvg SentimentAvg Delta
HNLHNL59.8+3.75
Süper LigSüper Lig57.3-0.64
Premier LeaguePremier League56.9-1.65
Liga Profesional ArgentinaLiga Profesional Argentina56.7-1
Serie ASerie A56.1-2.29
Liga MXLiga MX55.9-2
Serie ASerie A55.5-0.35
Major League SoccerMajor League Soccer54.5-3.07

Highlight Team

San Jose EarthquakesSan Jose Earthquakes

San Jose Earthquakes produced the week's strongest emotional reaction (-26) with a 25-point internal swing. On-pitch baseline outperformed fan reaction, signaling a confidence lag.

Top 5 Happiest Fanbases

TeamScoreDeltaCommentary
St. Louis CitySt. Louis City74+3Week close 74 with +3 change.
HNK Hajduk SplitHNK Hajduk Split73+8Week close 73 with +8 change.
Los Angeles FCLos Angeles FC73+4Week close 73 with +4 change.
Orlando City SCOrlando City SC72+14Week close 72 with +14 change.
Nashville SCNashville SC72-2Week close 72 with -2 change.

Bottom 5 Fanbases

TeamScoreDeltaCommentary
Seattle SoundersSeattle Sounders35-6Week close 35 with -6 change.
San Jose EarthquakesSan Jose Earthquakes38-26Week close 38 with -26 change.
Real Salt LakeReal Salt Lake39-17Week close 39 with -17 change.
Sporting Kansas CitySporting Kansas City39-2Week close 39 with -2 change.
New York Red BullsNew York Red Bulls40-11Week close 40 with -11 change.

Biggest Mood Swings

TeamDeltaCommentary
San Jose EarthquakesSan Jose Earthquakes-26Moved -26 this week with 25 point internal swing.
SunderlandSunderland-20Moved -20 this week with 20 point internal swing.
TigreTigre+19Moved +19 this week with 19 point internal swing.

Narrative vs Results

TeamProxyCommentary
SunderlandSunderland-19.6Narrative proxy divergence measured at -19.60.
FC CincinnatiFC Cincinnati-15.6Narrative proxy divergence measured at -15.60.
NecaxaNecaxa-15.5Narrative proxy divergence measured at -15.50.