Weekly Fan Mood Report
San Jose Earthquakes Plunge, St. Louis City Stays Strong
Jul 20, 2026 - Jul 26, 2026
By Sam Hannan
San Jose Earthquakes Plunge, St. Louis City Stays Strong
This week presented a deceptive calm across the global football fan landscape, with a global average delta of -0.99 masking significant individual club volatility. While St. Louis City fans enjoyed a modest +3 surge, the San Jose Earthquakes fanbase experienced a dramatic -26 drop, highlighting the underlying `stability_illusion` despite `top-end control` elsewhere. This dynamic points to `contained volatility` rather than widespread tranquility, where `stable leadership` at the top belies deeper unrest.
Fan Sentiment Index
The table showed mixed directional signals with no dominant trend this week. The global average score stands at 54.69, with a global average delta of -0.99. The global volatility index registered a low 7.8, indicating overall `contained volatility` but not an absence of sharp movements.
Narrative Divergence
Significant gaps between fan sentiment and underlying narrative signals emerged for several clubs. Sunderland registered a narrative proxy divergence of -19.60, suggesting a substantial disconnect. FC Cincinnati followed with a -15.60 divergence, while Necaxa also showed a notable -15.50 proxy divergence.
Biggest Mood Swings
The most dramatic shifts in fan sentiment were pronounced. San Jose Earthquakes experienced an alarming -26 delta this week, accompanied by a 25-point internal swing, indicating extreme emotional flux. Sunderland also saw a sharp -20 drop with a 20-point internal swing. Conversely, Tigre fans surged with a +19 delta and a 19-point internal swing.
Top 5 Happiest Fanbases
Fanbases at the top demonstrate a mix of sustained high sentiment and recent surges. St. Louis City closes the week at 74 with a solid +3 change, maintaining a strong position. HNK Hajduk Split shows robust growth, reaching 73 with an impressive +8 change. Los Angeles FC also sits at 73, having gained +4, reflecting consistent `top-end resilience`. Orlando City SC made a significant leap to 72 with a +14 change, while Nashville SC holds at 72 despite a minor -2 dip.
Bottom 5 Fanbases
Pressure points are evident among the lowest-ranked fanbases, indicating potential for further decline or stagnation. Seattle Sounders fans closed at 35 with a -6 change, signaling ongoing dissatisfaction. San Jose Earthquakes plunged to 38 with a severe -26 drop, marking them as the week's most distressed fanbase. Real Salt Lake also registered a significant fall to 39 with a -17 change. Sporting Kansas City remains at 39 with a -2 change, while New York Red Bulls sits at 40 after an -11 decline.
Calmest Fanbase
Atletico Tucuman posted the tightest range (0), anchoring the week.
Signature Insight
Surface calm masked club-level fragmentation: global delta was -0.99, yet San Jose Earthquakes still moved -26.
Verdict
Verdict: the average looked calm while club-level emotion fractured. The `elite_stability_week` was more about `top-end control` preventing a global collapse than widespread tranquility.
Highlight Team of the Week
San Jose Earthquakes is the highlight team this week due to producing the strongest emotional reaction. Their fanbase experienced a dramatic -26 delta with a 25-point internal swing, making them the most volatile. While specific fixture details are not available, the data indicates that on-pitch baseline performance actually outperformed fan reaction, signaling a significant confidence lag among supporters despite results.
League Comparison
The HNL leads with an average score of 59.75 and a positive average weekly delta of +3.75, indicating a buoyant mood. In contrast, Major League Soccer shows an average score of 54.52 but a notable average weekly delta of -3.07, suggesting a broader dip in sentiment across the league. The Süper Lig and Premier League maintain mid-50s average scores but registered negative deltas of -0.64 and -1.65 respectively, demonstrating slight downward pressure.
Closing View
Top-end control persisted through St. Louis City (74, +3). Stability is real, but still concentrated at the top. Calmest Fanbase: Atletico Tucuman posted the tightest range (0), anchoring the week. The week's data confirms that while the surface appears orderly, club-level sentiment is far from uniformly stable.
Sentiment Leaders and Laggards
Weekly close sentiment score distribution.
Biggest Mood Swings
Week-over-week delta for the strongest movers.
League Comparison
Sentiment scores and weekly deltas are shown on separate scales for readability.
| League | Avg Sentiment | Avg Delta |
|---|---|---|
HNL | 59.8 | +3.75 |
Süper Lig | 57.3 | -0.64 |
Premier League | 56.9 | -1.65 |
Liga Profesional Argentina | 56.7 | -1 |
Serie A | 56.1 | -2.29 |
Liga MX | 55.9 | -2 |
Serie A | 55.5 | -0.35 |
Major League Soccer | 54.5 | -3.07 |
Highlight Team
San Jose EarthquakesSan Jose Earthquakes produced the week's strongest emotional reaction (-26) with a 25-point internal swing. On-pitch baseline outperformed fan reaction, signaling a confidence lag.
Top 5 Happiest Fanbases
| Team | Score | Delta | Commentary |
|---|---|---|---|
St. Louis City | 74 | +3 | Week close 74 with +3 change. |
HNK Hajduk Split | 73 | +8 | Week close 73 with +8 change. |
Los Angeles FC | 73 | +4 | Week close 73 with +4 change. |
Orlando City SC | 72 | +14 | Week close 72 with +14 change. |
Nashville SC | 72 | -2 | Week close 72 with -2 change. |
Bottom 5 Fanbases
| Team | Score | Delta | Commentary |
|---|---|---|---|
Seattle Sounders | 35 | -6 | Week close 35 with -6 change. |
San Jose Earthquakes | 38 | -26 | Week close 38 with -26 change. |
Real Salt Lake | 39 | -17 | Week close 39 with -17 change. |
Sporting Kansas City | 39 | -2 | Week close 39 with -2 change. |
New York Red Bulls | 40 | -11 | Week close 40 with -11 change. |
Biggest Mood Swings
| Team | Delta | Commentary |
|---|---|---|
San Jose Earthquakes | -26 | Moved -26 this week with 25 point internal swing. |
Sunderland | -20 | Moved -20 this week with 20 point internal swing. |
Tigre | +19 | Moved +19 this week with 19 point internal swing. |
Narrative vs Results
| Team | Proxy | Commentary |
|---|---|---|
Sunderland | -19.6 | Narrative proxy divergence measured at -19.60. |
FC Cincinnati | -15.6 | Narrative proxy divergence measured at -15.60. |
Necaxa | -15.5 | Narrative proxy divergence measured at -15.50. |




















