Club Sentiment

Measuring football fan sentiment worldwide

View Rankings·Matches·Weekly Report·MPI·

Weekly Fan Mood Report

Seattle Sounders' -25 collapse masks Bayer Leverkusen's happy surge

Jul 13, 2026 - Jul 19, 2026

By Sam Hannan

Seattle Sounders' -25 collapse masks Bayer Leverkusen's happy surge

This week presented a clear picture of mixed weekly balance, with a dramatic -25 collapse for Seattle Sounders starkly contrasting a global average delta of +1.31. While the surface indicated limited directional conviction across the board, individual club sentiment fractured significantly, exemplified by Ceara's equally potent +25 surge. This dynamic creates a stability illusion, where overall calm masks intense, localized emotional shifts.

Fan Sentiment Index

The table showed mixed directional signals with no dominant trend this week. The global average sentiment score settled at 55.96, with a modest global average delta of +1.31. Volatility remained low, with the global volatility index registering 6.89.

Narrative Divergence

Several clubs exhibited a notable gap between fan sentiment and underlying narrative. Damac registered the highest narrative proxy divergence at +14.50, suggesting a significant disconnect. Botafogo followed closely with a +13.80 divergence, while Monterrey also showed a substantial +13.50 proxy, indicating that fan mood does not fully align with broader club narratives for these teams.

Biggest Mood Swings

Seattle Sounders experienced the week's most severe downturn, plummeting -25 points with a 23-point internal swing. Conversely, Ceara delivered an equally powerful positive swing, surging +25 points. Botafogo also registered a significant gain, moving +22 points this week.

Top 5 Happiest Fanbases

Bayer Leverkusen closed the week at 77, adding 12 points to their sentiment score. Portland Timbers showed strong positive momentum, finishing at 74 with a notable 17-point increase. Nashville SC also ended at 74, driven by a 12-point gain. Platense fans saw their mood rise to 72, following a robust 16-point improvement. Union St. Gilloise rounded out the top five, closing at 72 with a solid 9-point delta.

Bottom 5 Fanbases

Al-Fateh registered a low score of 37, dropping 13 points this week. Lorient's sentiment fell to 39, reflecting an 11-point decline. Los Angeles Galaxy fans closed at 40, experiencing a significant 16-point drop. Seattle Sounders, at 41, endured the week's largest fall, a -25 point delta. Burnley also finished at 41, with a 12-point decrease in sentiment.

Signature Insight

Surface calm masked club-level fragmentation: global delta was +1.31, yet Seattle Sounders still moved -25.

Verdict

Verdict: the average looked calm while club-level emotion fractured. This week's data confirms that aggregate stability can be deeply misleading when individual club experiences are so divergent.

Highlight Team of the Week

Seattle Sounders is the highlight team this week due to their extreme emotional reaction. The team produced the week's strongest emotional reaction, a -25 point drop, coupled with a 23-point internal swing. While specific fixture details are not provided in this report, the data indicates that their on-pitch baseline outperformed fan reaction, signaling a clear confidence lag among their supporters.

League Comparison

Liga MX recorded the highest average weekly delta at +4.8, indicating strong positive movement across the league. Brazil's Serie A also saw significant upward momentum with an average delta of +5.83. In contrast, Major League Soccer experienced a slight average weekly delta of -0.63, suggesting a week of limited separation for its fanbases.

Closing View

The week closed with mixed weekly balance, with limited directional conviction acting as the main counterweight. Signals remain mixed enough that tactical shifts can still reshape next week's board. The table showed mixed directional signals with no dominant trend.

Sentiment Leaders and Laggards

Weekly close sentiment score distribution.

Biggest Mood Swings

Week-over-week delta for the strongest movers.

League Comparison

Sentiment scores and weekly deltas are shown on separate scales for readability.

LeagueAvg SentimentAvg Delta
Liga MXLiga MX59.7+4.8
Süper LigSüper Lig59.0-0.7
Premier LeaguePremier League58.5+2.35
Serie ASerie A57.9+5.83
Liga Profesional ArgentinaLiga Profesional Argentina57.7+2.45
Major League SoccerMajor League Soccer57.6-0.63
Serie ASerie A55.9+0.25
Jupiler Pro LeagueJupiler Pro League55.6+1.12

Highlight Team

Seattle SoundersSeattle Sounders

Seattle Sounders produced the week's strongest emotional reaction (-25) with a 23-point internal swing. On-pitch baseline outperformed fan reaction, signaling a confidence lag.

Top 5 Happiest Fanbases

TeamScoreDeltaCommentary
Bayer LeverkusenBayer Leverkusen77+12Week close 77 with +12 change.
Portland TimbersPortland Timbers74+17Week close 74 with +17 change.
Nashville SCNashville SC74+12Week close 74 with +12 change.
PlatensePlatense72+16Week close 72 with +16 change.
Union St. GilloiseUnion St. Gilloise72+9Week close 72 with +9 change.

Bottom 5 Fanbases

TeamScoreDeltaCommentary
Al-FatehAl-Fateh37-13Week close 37 with -13 change.
LorientLorient39-11Week close 39 with -11 change.
Los Angeles GalaxyLos Angeles Galaxy40-16Week close 40 with -16 change.
Seattle SoundersSeattle Sounders41-25Week close 41 with -25 change.
BurnleyBurnley41-12Week close 41 with -12 change.

Biggest Mood Swings

TeamDeltaCommentary
Seattle SoundersSeattle Sounders-25Moved -25 this week with 23 point internal swing.
CearaCeara+25Moved +25 this week with 8 point internal swing.
BotafogoBotafogo+22Moved +22 this week with 16 point internal swing.

Narrative vs Results

TeamProxyCommentary
DamacDamac14.5Narrative proxy divergence measured at +14.50.
BotafogoBotafogo13.8Narrative proxy divergence measured at +13.80.
MonterreyMonterrey13.5Narrative proxy divergence measured at +13.50.